How Good Brands Build Trust
The value of a brand is ultimately determined when a company is sold. The intangibility of a brand’s value
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My Advice to New Hires
As leaders, we are usually involved in the onboarding process of new hires or at the very least we
Read MoreTrade-Offs Are Absolutely Necessary for Success
I never enjoyed this lesson in life but it’s true. And many people and most businesses I work with
Read MoreThree Questions to Ask Your Customers
One of the core values that make up our agency name at CREW is “Relationships”. If you’re a business-to-business
Read MoreContentment is Strategic (Not Lazy)
Today’s business culture views contentment as a form of laziness or complacency rather than what it is…a deliberate set
Read MoreMy “Good to Go” Tips for Brand Communication
It hurts my perfectionist nature to say this but communication is changing and in today’s market good enough is
Read MoreShow & Tell
Leveraging Your Success to Generate Leads From my perspective, if you are in a business-to-business industry, the best method
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Your Competition Is Better Than You Think
Every organization I work with feels they have the best product or service; they believe what they offer is
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Every Marketer Needs Sales Experience
Back in 2003 I was sitting in the HR office at Frito Lay listening to the director unveil the
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TED Talk: How Schools Kill Creativity
In my work I’m surrounded by creativity – it’s a human attribute which permeates every conversation and every
Read MoreThe #1 Question in Marketing
David Avrin (The Visibility Coach) spoke to our TEC group this week and he reminded us of the most
Read MoreThe Character Trait of Every Great Marketer
Over the past 15 years I’ve had the opportunity to work with some of the best marketers in the
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