The Value of Creating Scarcity
Scarcity creates emotion. Abundance and familiarity breed contempt. I can’t reiterate this point enough for leaders and marketers.
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Scarcity creates emotion. Abundance and familiarity breed contempt. I can’t reiterate this point enough for leaders and marketers.
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It’s a funny turn of phrase that also happens to be the absolute right question to ask.
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When I ask this question to owners and marketers, they all want to say Brand Builder.
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As a leader and entrepreneur, I have a lot of ideas. It doesn’t matter where I am; I’m constantly
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There are always plenty of cheers and high fives to go around when a company gets their product listed
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It’s amazing how often I’m asked the question, “What makes a great marketer”? Whether it’s a new employee, students
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I make a habit every holiday to learn something new. This often involves two steps: a) reflecting on a
Read MoreOne of the more interesting conversations I’ve had in a long-time was with a business owner who recently exclaimed:
Read More“Can we use Merry Christmas or should we say Happy Holidays?” It’s a familiar but tough question our clients
Read MoreYesterday, the World Health Organization classified processed meat as carcinogenic to humans (Group 1), based on sufficient evidence (over
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What is the most powerful form of advertising for your brand? Word-of-mouth. When someone of trust tells others to
Read MoreI don’t normally work or write on church marketing strategy but I enjoy it and I believe churches, in
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