The Value of Creating Scarcity
Scarcity creates emotion. Abundance and familiarity breed contempt. I can’t reiterate this point enough for leaders and marketers.
Read MoreScarcity creates emotion. Abundance and familiarity breed contempt. I can’t reiterate this point enough for leaders and marketers.
Read MoreIt’s a funny turn of phrase that also happens to be the absolute right question to ask.
Read MoreWhen I ask this question to owners and marketers, they all want to say Brand Builder.
Read MoreAs a leader and entrepreneur, I have a lot of ideas. It doesn’t matter where I am; I’m constantly
Read MoreThere are always plenty of cheers and high fives to go around when a company gets their product listed
Read MoreIt’s amazing how often I’m asked the question, “What makes a great marketer”? Whether it’s a new employee, students
Read MoreI make a habit every holiday to learn something new. This often involves two steps: a) reflecting on a
Read MoreOne of the more interesting conversations I’ve had in a long-time was with a business owner who recently exclaimed:
Read More“Can we use Merry Christmas or should we say Happy Holidays?” It’s a familiar but tough question our clients
Read MoreYesterday, the World Health Organization classified processed meat as carcinogenic to humans (Group 1), based on sufficient evidence (over
Read MoreWhat is the most powerful form of advertising for your brand? Word-of-mouth. When someone of trust tells others to
Read MoreI don’t normally work or write on church marketing strategy but I enjoy it and I believe churches, in
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