Marketing to the Beat of a Different Drum
Want a really great marketing campaign? Then stop doing what you’ve always done, and definitely don’t try to replicate
Read MoreWant a really great marketing campaign? Then stop doing what you’ve always done, and definitely don’t try to replicate
Read MoreThanks for reading! Earlier on my blog I talked about Marketing To The Beat Of A Different Drum and
Read MoreI was reading Integrity: The Courage to Meet the Demands of Reality by Dr. Henry Cloud while taking a
Read MoreEarlier I talked about a character flaw that was wreaking havoc on my leadership – impulsiveness. Impulsiveness is acting
Read MoreEarlier I talked about asking one hard question. Yes, that’s right, one question that can really help guide your
Read MoreIs your organization struggling to thrive, or worse, fighting to survive? If so, then it’s time to dig deep
Read MoreWhen ever I come across a failed marketing campaign one of the short comings is often the fact that
Read MoreEnsuring that your marketing efforts take into account the physical location of your intended audience is critical. Here’s a
Read MoreIn our fourth year of operating Relevention, we started to see signs of an unhealthy business and my personal
Read MoreWhile faced while leading Relevention through a remarkable period of growth I was questioning ‘the why” of our work…
Read MoreThere is nothing quite like a glowing endorsement. Positive testimonials from consumers who have tried your product or service
Read MoreIncorporating testimonials into your marketing efforts is part of something bigger called The Message Development Formula. I first learned
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