Resetting Your Compass


In our fourth year of operating Relevention, we started to see signs of an unhealthy business and my personal passion as an entrepreneur was dissipating at an incredible rate. I remember sitting on my back deck, reminiscing, and I said to my wife in dramatic fashion, “I don’t want to do this anymore. Let’s just shut it down.”

We had great growth—over 45% a year, we had happy clients and great employees. So what was wrong?

We were just going through the motions—extremely busy, stressed, and without a solid foundation to centre our focus around. Sure, we had a vague mission statement, and I personally had a vision for the company, but I didn’t feel that my staff and I were truly aligned. I wrestled this to the ground and over the course of about a year we got things straightened out… it was an epic process and it all had to do with the WHY. I asked myself these three (3) questions:

  1. Why did I start Relevention in the first place?
  2. Why am I passionate about marketing?
  3. Why do our employees show up to work everyday (besides a pay cheque)?

Now what about you? What kinds of questions should you be asking yourself? Well, if we were sitting down over a cup of coffee talking about the organization you lead, my questions to you would be:

  • Do you understand why you’re doing what you’re doing?
  • How are you accomplishing your vision?
  • What is it that you actually do as an organization?