Content - Page 7 of 13 - Braden Douglas

One of the most important situations we prepare for here at CREW is presenting powerful recommendations. It’s an essential

Branding

Do you know Lady Gaga’s real name? It’s Stefani Germanotta. In 2011 did you take notice when Terasen Gas

Branding

When was the last time you bought a souvenir (T-Shirt, tchotchke or the like) from an event you attended

Strategy

There’s a mentality among some professionals that suppliers and vendors need to be squeezed in order to drive better

Branding

Have you considered the power of ‘owning’ a specific brand colour? I’m not talking about actually buying a colour

Branding

A friend asked me for my take on the global “Kissed By” campaign by Coke that is now running

I played hockey growing up as did most Canadian boys and although I was fast I had a huge

Are you ready to lead your organization in a VUCA world? This was the topic of discussion at the

Branding

In the past 15 years, I’ve created countless names for events, products, businesses, brands, and non-profit organizations. It’s a

In his book Only the Paranoid Survive, Andy Grove, former CEO of Intel, tells the story of how in

This week I attended the president’s lecture at the University of the Fraser Valley. The speaker was Dr. George

Strategy

What path generates better results? Doing many little things that add up to big results, or focusing on fewer