All Good Brands Divide
As leaders, we know that not every decision we make will create perfect harmony. In fact, many of our
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- Leadership
- Marketing
- Organizational Culture
- Personal Development
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- Strategy
The Most Powerful Form of Advertising Lies in Your “Little Extras”
What is the most powerful form of advertising for your brand? Word-of-mouth. When someone of trust tells others to
Read MoreHow Good Brands Build Trust
The value of a brand is ultimately determined when a company is sold. The intangibility of a brand’s value
Read MoreMy “Good to Go” Tips for Brand Communication
It hurts my perfectionist nature to say this but communication is changing and in today’s market good enough is
Read MoreThe Name Game
Do you know Lady Gaga’s real name? It’s Stefani Germanotta. In 2011 did you take notice when Terasen Gas
Read MoreThe Souvenir Effect
When was the last time you bought a souvenir (T-Shirt, tchotchke or the like) from an event you attended
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Own Your Colour
Have you considered the power of ‘owning’ a specific brand colour? I’m not talking about actually buying a colour
Read MoreMy Take on the “Kissed by” Campaign by Coca-Cola
A friend asked me for my take on the global “Kissed By” campaign by Coke that is now running
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How I Create Brand Names
In the past 15 years, I’ve created countless names for events, products, businesses, brands, and non-profit organizations. It’s a
Read MoreMore Than a Logo
Earlier I highlighted the value of understanding and communicating your brand identity. Now I want to share with you
Read MoreHave an Identity Worth Stealing
A brand is more than a logo; we can probably agree on that. But what most leaders don’t realize
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