Thanks for reading! Earlier on my blog I talked about Marketing To The Beat Of A Different Drum and I thought I’d take a quick minute here to highlight for you a few questions to get you thinking a little more radically about your marketing effort:
In what way does your brand stand out from your competition?
If you have to think too hard on this one then you have bigger fish to fry my friend.
How do you offer more value to customers than your competition?
Put yourself in your customer’s shoes, and yes, they’re nice shoes.
What makes your best customers so unique to your business?
Take your best customers and discover similarities between them to help you focus.
Do you create a memorable experience for your customers?
It’s important to know why a customer keeps coming back for more.
What systems are in place to ensure your marketing is successful?
You’ll want to emulate your success without trying to replicate it.
So there you have it, a few thoughts from my marketing brain this week. I share this with you knowing full well that we should probably have a more detailed conversation regarding your Unique Value Proposition (UVP) but I wanted to shake things up a bit and hopefully help you spark a fire.
If you have any questions for me, or want to connect with my team about your marketing needs, feel free to reach out.