Here are the values that drive my company and why they’re so important to us – Relevention Marketing Inc. Core Values (or as we call them, CREW Values) are:
- Character: In business and in life, our goal is to embody strong moral character that is established on principles of respect, integrity, loyalty and kindness. It’s a commitment that we believe is essential to experiencing success and fulfillment in business and life
- Relationships: As a service business, we believe relationships forge the foundation for success. By consistently engaging in positive and service-oriented interactions with our clients and fellow team members, we strive to develop relationships conducive to helping each other excel.
- Execution: We’re all about getting things done and partnering with clients in a disciplined process that delivers results. As a means of accountability, we maintain a scorecard of all our marketing activities to assess return-on-investment (ROI) and ensure objectives are being met.
- Wow: In everything we do, we aspire to “wow” our clients. We’re driven to discover the game-changing idea that will propel our clients to new heights and differentiate them in the market.
We’re a growing company whose success hinges on our ability to deliver results within a certain time frame while staying on budget. When timelines get tight and the pressure gauge rises, it’s easy to stray from who we are and what we value as a company. That’s why we’ve chosen a lofty set of CREW standards for what it takes for us, as well as our clients, to be successful. We even have “wings” that the “crew members” receive when they become part of our team.
When determining your values, select a small group of influential people within your organization to meet with and discuss the core traits you want to characterize your enterprise. Aim to develop a list of three to five values that reflect the spirit of the organization you want to see in the future. They don’t need to be scrutinized or wordsmithed at this stage, rather, let them percolate a bit; maybe everyone involved should share them with one trusted colleague to garner some feedback. Then come back together after one week and discuss them further, deeper, and craft them into statements you can start to really get behind.
Ultimately, your core values should offer a source of character continuity, unify employees and provide a source of accountability for behaviour. Make sure you come back to the list from time to time to evaluate and tweak as needed. Just like employee reviews, give your values a review to make sure they’re still providing the right behavioural guidelines to achieve your mission and vision.