Your Competition Is Better Than You Think
Every organization I work with feels they have the best product or service; they believe what they offer is
Read More
- Category Filter
- Branding
- Leadership
- Marketing
- Organizational Culture
- Personal Development
- Social Entrepreneurship
- Strategy
Every Marketer Needs Sales Experience
Back in 2003 I was sitting in the HR office at Frito Lay listening to the director unveil the
Read More
TED Talk: How Schools Kill Creativity
In my work I’m surrounded by creativity – it’s a human attribute which permeates every conversation and every
Read MoreThe #1 Question in Marketing
David Avrin (The Visibility Coach) spoke to our TEC group this week and he reminded us of the most
Read MoreThe Character Trait of Every Great Marketer
Over the past 15 years I’ve had the opportunity to work with some of the best marketers in the
Read More
Making Powerful Recommendations
One of the most important situations we prepare for here at CREW is presenting powerful recommendations. It’s an essential
Read MoreThe Name Game
Do you know Lady Gaga’s real name? It’s Stefani Germanotta. In 2011 did you take notice when Terasen Gas
Read MoreThe Souvenir Effect
When was the last time you bought a souvenir (T-Shirt, tchotchke or the like) from an event you attended
Read MoreExpand Not Squeeze
There’s a mentality among some professionals that suppliers and vendors need to be squeezed in order to drive better
Read More
Own Your Colour
Have you considered the power of ‘owning’ a specific brand colour? I’m not talking about actually buying a colour
Read MoreMy Take on the “Kissed by” Campaign by Coca-Cola
A friend asked me for my take on the global “Kissed By” campaign by Coke that is now running
Read MoreAre You Leading with Your Head Down?
I played hockey growing up as did most Canadian boys and although I was fast I had a huge
Read More